Question 1

What does a paid social agency manage on a day-to-day basis?

Accepted Answer

We handle the full operational side of your paid social campaigns. That includes monitoring performance, adjusting targeting, managing ad spend, refreshing creative, and running tests. You stay informed through regular reporting without needing to log into the platforms yourself.

Question 2

How is paid social different from PPC, and do I need both?

Accepted Answer

Paid search ads appear when someone actively searches on Google or Bing. Paid social puts your ads in front of people based on who they are, not what they're searching for. Both serve different purposes, and many businesses benefit from running them alongside each other. Whether you need both depends on your goals, your audience, and your budget.

Question 3

What platforms do paid social agencies typically run campaigns on?

Accepted Answer

The most commonly used platforms are Meta (Facebook and Instagram), LinkedIn, and TikTok. The right mix depends on your audience. Meta works well for both B2C and B2B, LinkedIn is particularly effective for reaching professional audiences, and TikTok suits brands looking to build awareness with younger, highly active users. We'll recommend the platforms that make sense for your business.

Question 4

How do I know if my paid social campaigns are performing well?

Accepted Answer

Performance is measured against the objectives set at the start of the campaign. For brand awareness campaigns, you'd look at reach, impressions, and engagement. For conversion-driven campaigns, the key metrics are cost per lead, cost per acquisition, and return on ad spend (ROAS). We provide regular reporting that tracks these clearly, so you always know what your ad budget is delivering.

Question 5

Can a paid social agency help if I've already run ads and not seen any return?

Accepted Answer

Yes. Poor results from previous paid social campaigns are usually down to weak targeting, ineffective creative, or a lack of clear strategy. We start with an audit of what's been done before, identify where the issues are, and build campaigns from a stronger foundation. Previous ad account data can also be useful, as it gives us something to learn from.

Question 6

How does paid social work alongside SEO or other marketing channels?

Accepted Answer

Paid social and SEO serve different functions but work well together. SEO builds long-term organic visibility, while paid social campaigns can drive traffic and increase brand awareness in the shorter term. Retargeting campaigns also work well alongside content marketing, reaching users who've already visited your site through organic search. A joined-up digital marketing strategy will always outperform channels running in isolation.

Question 7

How much budget do I need for paid social advertising?

Accepted Answer

There's no universal minimum, but your budget needs to be sufficient for the platforms to gather enough data to optimise effectively. We'll discuss what's realistic for your goals during an initial conversation and be straightforward with you about what your budget can achieve.

Question 8

How quickly will I see results from paid social?

Accepted Answer

Paid social can generate results faster than organic channels, but campaigns still need time to gather data, test creative, and optimise. The first few weeks are typically a learning phase. How quickly you see meaningful results depends on your objectives, your audience size, and how well the campaign is set up from the start.

Question 9

Will you create the ad creative, or do I need to provide it?

Accepted Answer

We handle ad copy and creative direction as part of our paid social services. If you have existing brand assets, we'll work with them. If you need creative produced from scratch, we can accommodate that too. Good creative is central to campaign performance, so we treat it as a core part of the service rather than an afterthought.

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Your audience is already on social media. Are your ads reaching them?

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