PPC

We start by understanding your business offering and the search intent behind the keywords you want to appear for. From there, we structure your Google Ads account with the right ad groups, match types, and negative keywords to keep your ads relevant and your budget focused.

• Keyword research & selection
• Ad group structure & setup
• Negative keyword management

The ads that appear in search results have limited space, so every word has to earn its place. We write and test search ad copy that speaks directly to what your audience is looking for, using responsive search ads and ad extensions to maximise visibility on the search results page.

• Search ad copywriting & testing
• Responsive search ads
• Ad extension setup

We monitor your cost per click, ad rank, and Quality Score continuously, adjusting your maximum bid and bidding strategy to keep your advertising cost under control. A well-managed Google Ads account directs spend toward the queries that drive genuine enquiries and away from those that do not.

• Bid strategy & CPC optimisation
• Quality Score improvement
• Budget allocation & control

We set up conversion tracking through your Google Ads account and Google Analytics so performance is tied to real outcomes, not surface metrics. Every month you receive a clear report covering ad spend, clicks, cost per click, and conversions.

• Conversion tracking setup
• Google Analytics integration
• Monthly performance reporting